The Archive

After over a decade, NIGO® and Kid Cudi have inspired many of the biggest names in music, fashion, and pop culture.

Kid Cudi was 20 years old when he decided to leave his hometown of Cleveland and move to New York City. He had tried college for a year, but wasn't feeling it, and even considered joining the Navy, though that didn't work out, either. Ultimately, he wanted to pursue music, and craved an environment where he could "grow and meet interesting people". New York, he thought, could be that place.

2001

There's a generation of designers coming up now who have no formal training but are penetrating high fashion.

Kid Cudi: When I was younger, I never had dreams of having my own clothing line. Maybe when I got older and started to get this crazy idea to become a rapper, that came with me thinking about all the things that I could do through that one thing, like acting or fashion. I was like, "Maybe I should study fashion", but then I was just like, "Not really". I've been doing good without it, and I feel like I have good enough taste and I trust my decisions. I did two or three shirts with NIGO® when he was at Bape. So that was, early on, me getting the feeling of designing a little bit. And then, more recently, I did A.P.C.

2002

After over a decade, Nigo and Kid cudi have inspired millions of people to take action

2003

There's a generation of designers coming up now who have no formal training but are penetrating high fashion. Growing up, did you feel like that was something that you guys could do?

Kid Cudi: Right. People ask me a lot why don't I have a clothing brand. I'm just being really patient. I have a lot of time to figure that out, and I feel like I have a lot to learn. I'm learning while I do these collabs. Now, I'm doing this collaboration with Adidas and learning how to design shoes. I begged NIGO® today to do something with Human Made.

2004

I have a lot of time to figure that out, and I feel like I have a lot to learn.

Right. People ask me a lot why don't I have a clothing brand. I'm just being really patient. I have a lot of time to figure that out, and I feel like I have a lot to learn.

2005

No formal training but are penetrating high fashion.

Except things didn't immediately pop off for him. His first few jobs in New York were in retail—at American Apparel, Abercrombie & Fitch, and Dean & DeLuca. He held most of the jobs just to cover his bills and studio time. But there was one that Cudi, to this day, calls a "dream job".

2007

Inspired millions of people to take action

Except things didn't immediately pop off for him. His first few jobs in New York were in retail—at American Apparel, Abercrombie & Fitch, and Dean & DeLuca. He held most of the jobs just to cover his bills and studio time. But there was one that Cudi, to this day, calls a "dream job".

2006

No formal training but are penetrating high fashion.

Except things didn't immediately pop off for him. His first few jobs in New York were in retail—at American Apparel, Abercrombie & Fitch, and Dean & DeLuca. He held most of the jobs just to cover his bills and studio time. But there was one that Cudi, to this day, calls a "dream job".

2007

That was something that you guys could do?

I've been doing good without it, and I feel like I have good enough taste and I trust my decisions. I did two or three shirts with NIGO® when he was at Bape. So that was, early on, me getting the feeling of designing a little bit. And then, more recently, I did A.P.C.

2008