Alpha Industries x Icecream Remix Military Flight Wear for Fall/Winter 2026
October 16, 2026 – Today, Alpha Industries, the American heritage brand known for its MA-1 jackets, and Icecream, founded by Pharrell Williams and NIGO®, unveil a five-piece Fall/Winter 2026 collection that puts Icecream’s spin on Alpha Industries’ flight and utility staples. Reflective fabrication runs throughout the collection, joined by reversible construction, Dalmatian-inspired faux fur and Icecream’s signature Running Dog graphics. Alpha Industries and Icecream revisit flightwear through Icecream’s skate heritage and signature Running Dog graphics. Across five pieces, reflective fabrics and concealed branding shift under direct flash, while reversible construction offers a second expression of each silhouette.
The B-15 Bomber anchors the collection with a reflective shell, detachable Dalmatian-inspired faux-fur collar and orange reverse. The matching Flight Nylon Pant carries reflective Icecream graphics and a faux-fur pocket. Dalmatian-inspired texture continues through the reversible Faux Fur Full-Zip Hoodie and Messenger Bag, finished with Running Dog embroidery and reflective details. Rounding out the collection, the Essential Relaxed Fit Tee reinterprets flight-safety references through reflective vest-inspired graphics.
The collaboration is built around the idea of visibility. In natural light, the outerwear and pants read as a tonal black uniform. Under direct flash, hidden reflective details in the fabrication and concealed branding appear, transforming the garments and creating the central campaign effect. The design draws on military flight gear, with bomber construction, cargo detailing, emergency orange and reflective safety language, while the dalmatian-inspired faux fur serves as a nod to the Running Dog Icecream logo.
The B-15 Bomber Heritage Fit Jacket anchors the collection alongside the Flight Nylon Relaxed Fit Pant, Faux Fur Full-Zip Hoodie, Essential Relaxed Fit Tee, and Faux Fur Messenger Bag, with the flash effect doubling as a creative device and product reveal. Tonal graphics emerge across reflective surfaces, while reversible layers move between black, high-visibility orange, faux fur, and structured canvas, with the bomber reversing to orange, while the hoodie reverses from Dalmatian-inspired faux fur to black canvas. Running Dog artwork and signature Icecream graphics connect the collection to the brand’s skate heritage, while retaining Alpha Industries’ flightwear references.
The Alpha Industries x Icecream Fall/Winter 2026 collection will be available worldwide beginning October 16, 2026 at 10 PM ET and October 17, at 12:00 PM JST, through bbcicecream.com, bbcicecream.eu, bbcicecream.jp, Billionaire Boys Club and Icecream U.S. flagships, Alpha Industries regional websites and flagship locations, and Alpha Industries retailers worldwide (alphaindustries.com, alphaindustries.eu and alphaindustries.co.kr).
