Originally launched in 2005, the Board Flip emerged as one of the earliest footwear expressions from Pharrell Williams and NIGO, quickly establishing itself as a standout within mid-2000s skate culture. The shoe became known for its playful, confection-inspired colorways—featuring names like Banana Split, Cotton Candy, and Watermelon.
Its return builds on renewed demand following its reintroduction at ComplexCon 2025, reaffirming its place at the intersection of skate, culture, and footwear.
Watermelon returns as a direct nod to the archive. Pink Lemonade extends the story forward, introducing a new expression without compromising the original design language.
More than a re-release, this marks the continuation of a silhouette that has always existed beyond a single moment.
The 2026 Board Flip with a BBC Icecream exclusive release on May 1 at 4.30PM BST on bbcicecream.eu, 11.30am ET on bbcicecream.com, and our U.S. flagship stores, followed by a global launch on May 6 at 10 AM EST on reebok.com.