LAUNCHING ON SUNDAY 23 NOV AT 2PM GMT.
The Dallas Cowboys and Billionaire Boys Club unite in a capsule that blends American sports heritage with star-driven street culture. Rooted in the idea of “stars aligning,” the collection merges the Cowboys’ iconic lone star with Billionaire Boys Club’s space-forward design language.
This collaboration builds on the momentum sparked by Billionaire Boys Club’s Yankees partnership, which affirmed the brand’s resonance at the intersection of sports, culture, fashion, and above all heritage and community. That success opened the door to exploring additional league moments, with the Cowboys representing an especially authentic and culturally meaningful next chapter.
The narrative is enriched by BBCICECREAM founder, Pharrell Williams’, personal connection to the franchise. His father, Pharoah Williams, has been a dedicated Cowboys fan for decades, infusing the project with a sense of family legacy that deepens its cultural foundation and reinforces the collection’s ties to heritage.
Nostalgic references from the ‘90s and 2000s meet premium athletic silhouettes,
collegiate-inspired details, and Western Americana cues, resulting in a collection designed for both game day and everyday wear.