Braun x Billionaire Boys Club

BRAUN x BILLIONAIRE BOYS CLUB ANALOGUE WALL CLOCK - BLACK

Due to high demand, we’ve released a limited-edition pre-order. Orders placed during the pre-order period will ship starting 15 Jan 2026.

Braun x Billionaire Boys Club - Billionaire Boys Club collaborates with Braun on the synonymous wall clock, a device known for its minimalist design, inspired by the "less is more" philosophy of designer Dieter Rams.

Applying Rams' original philosophy, the clocks are designed to be unobtrusive and functional, with a focus on readability and essential elements, as described in Braun's "less, but better" principle.

For this special edition wall clock, Billionaire Boys Club effortlessly replaces the numbers with the brand's mantra "Heart and Mind" and applies their space-age aesthetic by inverting the base colour to a stark, matte black finish. Many original Braun models use a simple, high-contrast colour scheme with a yellow-tipped second hand.

In keeping with this clean and minimal design, Billionaire Boys Club applies pops of red and blue on the hour and second hands that were of the earlier and minimal uses of original Braun products where colour was strategically applied to buttons and switches to create a clear visual hierarchy and guide the user's interaction.

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design.